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Five Steps For Creating An Awesome User Experience

We spend A LOT of time reviewing user experience. One of the things we’ve learned is that awesome user experiences do not just happen. They’re the result of careful planning and dedicated execution. We’ve had the opportunity to be a part of many different design processes and one thing we’ve...

5 Reasons Why Your User Experience is Unpleasant

Technology is changing the way we interact with the world at such a rapid pace these days that it’s never been more important to focus on the user experience. From Fortune 500 corporations to one-man shops, more and more businesses every day are learning that marginal user experiences aren’t...

7 Reasons It’s Time to Dedicate Time to UX Training

During the lean years of the recession when budgets were tight and hours were long, skills development training sort of fell off the radar—companies stopped spending precious dollars on something that wasn’t a tangible work product. With revenues on the rise, we thought it was time to start...

What Do You Learn From Usability Testing?

Normal Modes conducts a lot of usability testing. It’s what we specialize in and it’s what we love. We’ve seen nearly every variation of usability testing findings and while we are occasionally surprised, the findings we report generally fall into one of a few common patterns.

The 5 Most Common Remote Usability Testing Concerns

At Normal Modes we conduct a lot of usability testing.  Increasingly, though, customers are requesting solutions that can best be addressed by remote usability testing. Much like traditional usability testing, remote usability testing relies on structured user interviews with a live moderator....

Experience Layer 101

While I was staring off into space thinking about how best to explain the basics of the experience layer (of the web), I focused my eyes and noticed I was looking at one of my collected posters from the Hatch Show Print Company, a historic letterpress print shop near Nashville, Tennessee. This...

Combating CSS Entropy: Four Steps Towards Scalable CSS

Ultimate UX Bootcamp - March 15-16 in Houston

Normal Modes will be hosting a two-day Ultimate UX Bootcampon March 15-16 in Houston.

The typographic grid: still as useful today?

Either on your own or in school, you probably learned at some point about the origins of the typographic grid. You know grids were developed with measurements from the golden ratio, the measurement that defines good aesthetics. You may also recall that layout/design using the golden section is...

Genuinely evolved interfaces are transparent, so transparent as to be invisible.

"The environment itself will be smart, rather than various function-specific nodes scattered through it. Genuinely ubiquitous computing spreads like warm Vaseline. Genuinely evolved interfaces are transparent, so transparent as to be invisible."

- William Gibson, in a talk for the Director's...