We regularly get called upon to evaluate the usability of various websites or application UIs. In many cases, we’re evaluating a website, an application, or piece of hardware that’s already very far along in the development process (i.e., basically finished), and now the client would like a user testing evaluation.
This has always really baffled me! How can you create something for someone else without so much as an inkling of what they might need? Imagine building a house for someone only to realize after you’re all done that the house needs to be wheelchair accessible. I bet you’d wish you had known that from the beginning and would have done things differently if you had.
Unfortunately, we run into the “I wish I had known that from the beginning” A LOT in our line of work and here’s why we think upfront user research is so important:
Did we miss a reason why you should be conducting upfront user research? Let us know in the comments below!
Are you interested in conducting user research on your website or application? Normal Modes has the experience and expertise to get you the answers you need. Learn how Normal Modes can use usability testing and other user experience methodologies to answer your user research questions today.