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Job Opening – Full-stack Ruby on Rails Programmer (A Generalist)

Normal Modes, a Houston-based (Rice Village) company, is looking for a full-stack programmer (a generalist) with extensive experience in Ruby on Rails.

Job Opening - Office Generalist

If you're interested in customer experience, usability, web and software development, and/or entrepreneurship this is the job for you. Normal Modes, a Houston-based (Rice Village) company, is looking for office generalists who are comfortable working independently in a fast-paced, varied...

UX Tips: UX Maturity Model

Lately, I've been considering the future of UX. Recruiters often reach out to me looking for candidates for job opportunities they have open. I'm often stunned by the breadth of expertise UX applicants are expected to have: business analysis, visual design, application UI design, usability...

June UX Events in Houston

June's shaping up to be a great month for UX networking in Houston. We've got two events that I'm aware of next week:

UX Tips: Effective Use of Video

What happens when we watch people use our software applications?

This is a little less formal than we practice in our usability testing engagements, but is still an excellent example of what we see during usability studies.

UX Tips: Distinguish Between Intuitive (Unconscious) & Learned Behaviors

Experience Layer 101

While I was staring off into space thinking about how best to explain the basics of the experience layer (of the web), I focused my eyes and noticed I was looking at one of my collected posters from the Hatch Show Print Company, a historic letterpress print shop near Nashville, Tennessee. This...


"To know what to leave out and what to put in; just where and just how, ah, that is to have been educated in knowledge of simplicity - toward ultimate freedom of expression."

UX Tips: Eliminate Points of Confusion