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Five Steps For Creating An Awesome User Experience

We spend A LOT of time reviewing user experience. One of the things we’ve learned is that awesome user experiences do not just happen. They’re the result of careful planning and dedicated execution. We’ve had the opportunity to be a part of many different design processes and one thing we’ve...

5 Reasons Why Your User Experience is Unpleasant

Technology is changing the way we interact with the world at such a rapid pace these days that it’s never been more important to focus on the user experience. From Fortune 500 corporations to one-man shops, more and more businesses every day are learning that marginal user experiences aren’t...

7 Reasons It’s Time to Dedicate Time to UX Training

During the lean years of the recession when budgets were tight and hours were long, skills development training sort of fell off the radar—companies stopped spending precious dollars on something that wasn’t a tangible work product. With revenues on the rise, we thought it was time to start...

What Do You Learn From Usability Testing?

Normal Modes conducts a lot of usability testing. It’s what we specialize in and it’s what we love. We’ve seen nearly every variation of usability testing findings and while we are occasionally surprised, the findings we report generally fall into one of a few common patterns.

What Not to Do When Watching Usability Testing Sessions

One of the more enjoyable aspects of working in the user experience industry is the variety of people we get to meet. Over the last many years we’ve had the wonderful opportunity to meet all different kinds of people. Many of them even regularly join us at our state-of-the-art usability...

The 5 Most Common Remote Usability Testing Concerns

At Normal Modes we conduct a lot of usability testing.  Increasingly, though, customers are requesting solutions that can best be addressed by remote usability testing. Much like traditional usability testing, remote usability testing relies on structured user interviews with a live moderator....

Why We Love Heuristics (And You Should, Too!)


At Normal Modes, we’re frequently asked to provide descriptions of the services we provide and how theyproduce value for our clients. Today I’m going to describe heuristic analyses—a user experience technique that tends to get lost in an industry dominated by user interviews. At its core, a...

User Experience Trends In 2015: Part 2

Welcome to the second part of our two part sries about user experience trends for 2015. Earlier this week we shared four of the nine top user experience trends for 2015

To recap, here are the myths from Part 1:

  1. Responsive Sites 
  2. Enterprise UX
  3. In-house Teams
  4. Cross-discipline Responsibility for...

User Experience Trends In 2015: Part 1

Welcome to 2015.  It's a great time to be in the field of user experience and an even better time to adopt user centered design. While we can't predict what he future for holds, but we have identied 9 user experience trends that are on our radar for 2015 - and should be on yours too.  


Job Opening - Account Executive

Normal Modes, a Houston-based (Rice Village) company, is looking for an account executive who is comfortable working independently in a fast-paced, varied environment translating and matching prospective client needs with Normal Modes’ suite of solutions.

You’ll be responsible for targeting,...