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Our New Focus: UX.training


Over the last few months, I’ve been preparing for a big change — one that reflects an important new lesson which I’ve made the center of my life and work:


You know me: I’m a worker. I work hard. I work long hours. I have even been known to occasionally work myself sick. My motto has always been “If it wasn’t hard, it wasn’t worth doing.” (I blame my German ancestry.)

So imagine the look on my face when I was told the key to what I wanted more than anything in the world was play.

The look on my face: full yeti!

First, a bit of context: After years of completely neglecting my personal life in order to work obscene hours, in 2013 my husband and I welcomed two children in rapid succession (spoiler alert: Not twins!). Many of you already know the story of our oldest child, WX, whom we adopted from China when he was 32 months old. WX was born without ears. He had 0-3 months of receptive and expressive language and huge global developmental delays when we met him. My husband and I would lie in bed and strategize through the best path for getting him up to speed. We were bound and determined to work this problem until a solution was found.

I almost couldn’t believe it when I discovered the primary tool experts use in speech therapy is playing. Specifically, turning the work of learning into fun by playing games. Lots and lots of board games, but other games, too.

I’ll admit, it took a while for me to shift from work to play. But once I saw how effective this was with WX, it wasn’t long before I noticed this approach creeping into other parts of my life. Sure enough, getting results isn’t just about working, it’s about connecting. And the joy of play is a huge part of that connection.

This was a revelation. The scales fell from my eyes.


Happily, after years of hard work, today WX has average to above average language skills and no developmental delays. He’s a completely normal kid who happens to wear hearing aids. At the same time, I’ve learned to appreciate — if not quite master — work/life balance.


Today, I’m taking this approach to my clients by focusing on making UX training and UX coaching fun. I’ve rebranded those services as UX.training. I’m so confident in these new participant-centered, evidence-based training methods that I have a 100% money back guarantee on any training classes at UX.training. 

I hope you’ll join me for one of the upcoming training events:

A list of our current training topics is available at http://ux.training/ux-training/courses.php.

I am incredibly excited for this change. Through Normal Modes, I’ve gotten to meet a huge number of designers, researchers, stakeholders, and business owners who’ve shared their experiences. I never tire of hearing about what projects you’re working on; it’s one of the best parts of my job. And as an adjunct professor at the university level, I am even more in touch with the needs of up-and-coming UX designers. Now, through UX.training, my team and I will be able to focus all our energy behind our greatest passion: making lifelong learning fun. (Y’all know I’m a big ol’ nerd at heart!)

I hope you’ll join us for the journey.

Let’s have some fun!